Pagan motifs as the manifestation of anti-modernism in the novels of N. Gaiman “American Gods” and A. Rubanov “Mahogany Man”

The subject of this research is the “pagan” images in modern mass culture context novels “American Gods” by English writer Neil Gaiman and “Mahogany Man” contemporary Russian Andrey Rubanov. goal article lies analysis US experience assimilation integration pagan heritage consumer society. Research methodology employs methods offered Eric Hobsbawm his theory “inventing traditions”. Thus, author perceives motifs as one “invented traditions” literature scientific novelty comparative actualization society N. A.  Analysis conducted on ethno-futuristic discourse defined an alternative to serial identities It demonstrated that literary texts culture, have multiple heterogeneous origins cultural genealogies, localized classical popular simultaneously. believes prose actualize problems identity crisis, well erosion ethnic traditional cultures globalizing suggested visualization may become key trend development